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☆ Remarketing is a low-cost and effective advertising strategy — small-business owners share the 3 tips they swear by
▼ + stars: | 2023-11-08 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +6 min

Remarketing to customers who have previously engaged with your brand can lead to new purchases. Insider talked with the Glassers and Karasin to learn about remarketing strategies for small businesses on a budget. The Glassers agreed that showing new aspects of their brand to customers is an effective strategy when remarketing. "If you're wanting to start running remarketing ads, have a few different types of content and a few different kinds of audiences and see what's working and what's not," she said. To monitor ad performance effectively, Karasin suggested that nontechnical business owners get support in setting up their pixels and attribution tracking.

Persons: remarket, SBOs, —, Lindsey, Courtney Glasser, Lindsay Glasser, Lindsey Glasser, Grey, Joe Karasin, Karasin, it's, what's Organizations: Small, Service, PPC, YouTube Locations: remarketing

[1/2] A sign for the Royal Bank of Canada in Toronto, Ontario, Canada December 13, 2021. REUTERS/Carlos Osorio Acquire Licensing RightsNEW YORK, Sept 21 (Reuters) - A U.S. federal judge on Thursday said American cities may pursue class-action claims accusing eight large banks of driving up interest rates they paid on a popular municipal bond. Cities led by Baltimore, Philadelphia and San Diego accused the banks of colluding to raise rates on more than 12,000 variable-rate demand obligations (VRDOs) from 2008 to 2016. Cities accused the eight banks of conspiring not to compete for remarketing services, and artificially inflating rates by sharing information about bond inventories and planned rate changes. The case is Philadelphia et al v Bank of America Corp et al, U.S. District Court, Southern District of New York, No.

Persons: Carlos Osorio, Jesse Furman, Goldman Sachs, JPMorgan Chase, Morgan Stanley, Wells, San Diego, Banks, Furman, Dan Brockett, Jonathan Stempel, Marguerita Choy Organizations: Royal Bank of Canada, REUTERS, U.S, Bank of America, Barclays, Citigroup, JPMorgan, Municipal Securities Rulemaking Board, al, Bank of America Corp, Court, Southern District of, Thomson Locations: Toronto , Ontario, Canada, Manhattan, Baltimore, Philadelphia, San, colluding, U.S, Southern District, Southern District of New York, New York

☆ Twenty years after euro "No" vote, Swedes fret over weak crown
▼ + stars: | 2023-09-14 | by ( Simon Johnson | ) www.reuters.com time to read: +6 min

Think Sweden, where a nosedive in the local crown currency over the past 18 months is proving a blessing for used-car dealers and other exporters. Companies like KP Energy, which imports solar panels to sell to trade buyers, cite the damaging effects of higher purchase costs and rising interest rates, which hit household spending. "It impacts us a huge amount when the crown weakens against the euro and when the demand picture changes," its CEO Filip Wiqvist said. A Demoskop poll this week showed 42% would vote "No" to joining the euro, while 34% would support it. Believing the crown is around 20% undervalued, the Riksbank has hedged its own foreign currency exposure in anticipation of future strengthening.

Persons: Joachim Agren, Registradores, Espania, Filip Wiqvist, Wiqvist, Jan Soderstrom, Annika Winsth, SEB, Robert Bergqvist, Martin Floden, Floden, Catherine Evans Organizations: STOCKHOLM, BCA, Reuters, Companies, KP Energy, European Union, Technologies, KPMG, European, NATO, Thomson Locations: Stockholm, Sweden, Swedish, Spain, EU, Ukraine, Turkey

☆ StanChart to sell jet leasing arm to Saudi wealth fund unit for $3.6 bln
▼ + stars: | 2023-08-28 | by ( Rishav Chatterjee | ) www.reuters.com time to read: +2 min

The Standard Chartered bank logo is seen at their headquarters in London, Britain, July 26, 2022. Riyadh-headquartered AviLease, also known as Aircraft Leasing Co, is a jet lessor owned by Saudi Arabia's sovereign wealth fund. StanChart said in January it was exploring options for its global aviation finance business. Dublin-based Standard Chartered Aviation Finance owns and manages more than 120 aircraft and offers services including jet fuel hedging, debt financing and remarketing of unneeded planes. PIF is setting up startup carrier Riyadh Air to predominantly serve the kingdom’s capital, which has ambitions to become a global business hub.

Persons: Peter Nicholls, StanChart, Simon Cooper, Airfinance, Fahad Al, Saif, AviLease, Rishav Chatterjee, Shounak Dasgupta, Mark Potter Organizations: Chartered, REUTERS, Aircraft Leasing Co, Chartered Aviation Finance, Aviation Finance, Corporate, Institutional Banking, Standard Chartered, Saudi Public Investment Fund, Riyadh Air, Thomson Locations: London, Britain, Saudi Arabia, Riyadh, Saudi, Dublin, Europe, Bengaluru

☆ Fact Check-Video of burning parking lot predates France riots
▼ + stars: | 2023-07-03 | by ( Reuters Fact Check | ) www.reuters.com time to read: +2 min

A video of a fire burning vehicles in a parking lot is from April in Australia but is being shared online as if it were from the riots in France in late June and early July. Unrest and discontent due to the killing of a 17-year-old by police on June 27 led to riots across France. Examples of posts sharing a clip with the caption, “Rioters set fire to a parking lot filled with brand new vehicles” in Marseille, France can be seen (here) and (here). A search for the Pickles Bibra Lake branch on Google Maps leads to street view images of the storage yard that matches the clip shared on social media, viewable (tinyurl.com/yc8sbwd2). The video shows a fire at a car auction yard in Australia from April, not footage from the France riots in late June and early July.

Persons: Jacey Knowles, Pickles, Knowles, Read Organizations: Guardian, Google, Reuters Locations: Australia, France, Marseille, Perth, Bibra Lake, Australian

☆ Proxy advisors urge shareholders to reject Ritchie Bros bid for IAA
▼ + stars: | 2023-03-06 | by ( Svea Herbst-Bayliss | ) www.reuters.com time to read: +2 min

Shareholders vote on March 14 on whether to approve the proposed deal. Ritchie Bros. said it "strongly disagree(s)" with the recommendations and urged shareholders to vote for the deal. The Ritchie Bros stock price climbed more than 5% in the first minutes of trading on Monday. The statement also said that Ritchie Bros. is committed to act in the best interest of all Ritchie Bros shareholders and build long-term value and drive superior shareholder returns. But a number of investors on both sides are pushing back on the deal, arguing it would distract Ritchie Bros from its core business and that it favors IAA shareholders without offering enough upside for RBA investors.

The China Southern Airlines Co Ltd (600029.SS) domestic flight from Guangzhou to Zhengzhou departed at 12:45 p.m. (0445 GMT) using a MAX plane, according to flight tracking website FlightRadar24. China Southern had scheduled a return to commercial service for the 737 MAX in October 2022 but did not use it on the planned flights. Boeing and China Southern did not immediately respond to a request for comment. China Southern is the biggest Chinese customer for the model, with 50 on order, of which 34 have been delivered. In 2022, Boeing delivered eight airplanes to China while Airbus delivered more than 100.

☆ China Southern flags 737 MAX flight in possible return of model
▼ + stars: | 2023-01-11 | by ( ) www.reuters.com time to read: +2 min

The scheduled flight is a domestic journey from the southern city of Guangzhou to Zhengzhou, the app showed. China Southern had also initially scheduled a return to commercial service for the 737 MAX in October 2022 but did not use it on the planned flights. Boeing said it would defer to airlines to comment on flight operations, while China Southern did not respond immediately to a request for comment. The 737 MAX was grounded in March 2019 following fatal crashes in Indonesia and Ethiopia but has returned to service around the world with the exception of China and Russia after modifications to the aircraft and pilot training. Foreign airlines began flying the 737 MAX to China in October 2022.

☆ China Southern cancels planned return of Boeing 737 MAX flights
▼ + stars: | 2022-10-30 | by ( ) www.reuters.com time to read: +1 min

Oct 30 (Reuters) - China Southern Airlines Co Ltd (600029.SS) has cancelled plans for two Boeing Co (BA.N) 737 MAX flights on Sunday that would have represented the model's return to passenger flying in China after more than three years, according to the airline's website. China Southern had scheduled flights from its Guangzhou hub to Zhengzhou and Wuhan, Reuters reported on Thursday. The airline's website and flight tracking website FlightRadar24 showed the flights had been cancelled. China Southern did not respond immediately to a request for comment. Earlier this month, a 737 MAX flight by MIAT Mongolian Airlines landed in Guangzhou, marking the first commercial flight by the model in China since 2019.

More marketers are taking notice of California’s data privacy laws after the state said last month that cosmetics retailer Sephora had agreed to pay $1.2 million in penalties for alleged violations related to its targeted advertising practices. Some companies that have received letters have complied or begun working toward compliance, while others remain under investigation, the spokesperson said. Many companies delayed compliance because they disagree with that definition and don’t want to tell consumers that they sell data, he said. The state’s determination that Sephora didn’t process global opt-out requests played a key role in the attorney general’s decision to take action. “People see a headline about Sephora and everyone thinks they sold data,” she said.

☆ Aviation regulator met Boeing about 737 MAX's return to China
▼ + stars: | 2022-09-20 | by ( ) www.reuters.com time to read: +2 min

An aerial view of a Boeing 737 MAX 10 airplane parked at King County International Airport-Boeing Field in Seattle, Washington, U.S, June 1, 2022. Register now for FREE unlimited access to Reuters.com RegisterCAAC said it would release a revised report when the questions raised at the meeting were resolved. A Boeing spokesperson on Tuesday declined to comment about the meeting with CAAC, saying the company continued to work with customers and regulators including in China to safely return the 737 MAX to service worldwide. The planemaker said in July that it had about 290 undelivered 737 MAX airplanes and about half were designated for Chinese customers. Register now for FREE unlimited access to Reuters.com RegisterReporting by Sophie Yu in Beijing, Jamie Freed in Singapore; Editing by Andrew Heavens, Kirsten DonovanOur Standards: The Thomson Reuters Trust Principles.

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